If you want to reach out to your customers, then calling
them is not the best way to do that, since a phone call is intrusive and in some cases it can even
backfire on you pretty badly. On the other hand, targeted email marketing is a much better way of connecting with your
audience and advertising your services and products. But before you go ahead
and start your first E-mail marketing campaign, you'll need to think about how you
can build a huge E-mail list fast.
Use an autoresponder service
You can easily build
a huge e-mail list by subscribing to an autoresponder service and the good news is that these services create a
database for the E-mails you're collecting and then let you send E-mails to thousands
or even hundreds of thousands of people at the same time. Better yet, if you
read the review of getresponse then you
know very well that it is a vital tool for all your marketing efforts, allowing
you to better manage your advertising campaigns and their effectiveness with
just a few clicks.
Request your customers'
E-mail addresses
Another way to build a great E-mail marketing list is to
requires the E-mail address of your customers. This is very simple to do when
you have an internet business and all
you have to do is ask them to input their E-mail address in an opt-in
form on the pages of your website. It's very simple and the autoresponder service
you'll use is going to provide you with the HTML code required for this.
Free products or
services
This is a very good way to actually convince people to input
their E-mail address and it involves you offering them one product or service
free of charge. It could also be a discount for various products or maybe an
E-book, pen or anything else you may think your customers are going to like. On
top of that, when customers get in touch with you, make sure that your personnel
asks them if they could use their E-mail address in order to send them E-mails about
new products and services when they become available.
It's important that you'll organize each customer you have
in various groups, such as people in their thirties, students, but also use
income filters and see how many of them earn the minimum wage and how many earn
more than that. By doing so, you'll know what and how to market your products to
them more effectively.
